JUDITH FINN

WorldStrides Conferences
& Events Signage

During WorldStrides' rebrand, I created a series of pop up displays and fabric backdrops to advertise the higher end international travel opportunities available under the WorldStrides Educational Travel and Experiences Umbrella. The materials can stand alone or be used in tangent based on the needs of a particular event. Either way, they collectively demonstrate the value and impact educational tours can have.

 

When marketing to teachers at educational conferences it is important to illustrate the benefits we provide educators, hence the rewards focused trifold brochure. Finally, having a give-away that the potential customer is going to keep around is key for increasing brand awareness. We found that 'baggus' were especially popular, and developed a new design every season.