JUDITH FINN

Explorica Mini Catalog - Activity Book

For Explorica's January 2020 direct mail send the company wanted to do something a little different. While it is important to drop a product catalog every season, our sales department wanted to shake up how we talk about our differentiators and the overall process. We developed an activity book that illustrated the process of planning and taking an educational tour alongside games, puzzles, and whimsical graphics.

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This campaign was so well received by marketing and sales that we continued the theme into our March direct mail postcard, with a puzzle that prompted the recipients to enter a code on a custom landing page.